Outsourced sales, marketing & digital services for the tech industry
Expertly tailored growth services for IT MSPs, ISPs, TelCos and SaaS brands.
Never fly solo.
Is your marketing in need of a lift?
More awareness
Make your business stand out from the crowd with a refreshing brand image for your website and marketing collateral.
More leads
Build, educate and engage a pipeline that consistently delivers more sales lead enquiries for your business.
More content
Become the subject matter expert in the eyes of your clients and prospects alike with end-user focused educational content.
More presence
Be found online and attract more new lead enquiries with a beautiful and SEO-compliant website to represent your brand.
How do we help?
Who do we help?
A full-house of sales, creative & digital Wingmen, ready to fly alongside you in developing your business.
Unlike a general agency, we understand and convert otherwise industry-specific technical language into marketing messaging your prospects would understand.
Our team were born and bred in technical sales and marketing roles – giving us a keen edge as your specialist marketing partner.
Why Wingman?
Tech experience
Our team have years of credible experience working in the front-lines of delivering marketing within the technology industry.
On the numbers
It is common for those in the marketing space to have their heads in the clouds, but instead we’re focused on the numbers.
Tailor made to fit you
Despite supporting many technology firms, everything we prepare is bespoke to each campaign, from the ground-up.
You, not your competition
We have the integrity to only support one business per territory – so rest assured, we won’t be supporting your competitors.
What do our clients say?
Wingman supports Urban with brand, digital marketing and content services.
"We're really pleased with the outcome of our rebrand project and the impact our new marketing assets are having with prospects".
Perry Ashby
Urban Network
Wingman support Beeso IT with brand, digital and content marketing.
"We're blown away by the outcome of our brand work - the team always turn things around quickly and precisely".
Dan Beeson
Beeso IT
Wingman support QinetiQ with sales outreach for new product launches.
"We're really pleased with the efforts by the Wingman team in cultivating new market opportunities for us".
Grant Williams
QinetiQ PLC
Wingman support CTM with new business lead generation with telemarketing, email and content services.
"Wingman have been the only agency we have ever outsourced marketing to that has worked in delivering closed new business".
Rupert Davey
CTM IT Support
Wingman provides County Broadband with telemarketing support.
"Wingman understand our business. The team continue to support the rapid growth of our wireless and full fibre connectivity services."
David Dunn
County Broadband
Method over madness.
To generate the best results in identifying and qualifying new customer acquisitions for your product or service, we apply our tried and tested campaign methodology.
Discovery
Our technical background permits us the ability to save time in getting up to speed with your business, but to best articulate your message in a language that best resonates with the target audience, we start by asking questions.
Our discovery process is focused on building an understanding of the pains, operational challenges and compliance obligations that your customers face. We then go onto explore how you help them solve those challenges – your benefits, what you deliver to improve their business – your features, and combine that theory with real world industry case examples of your methodology delivering success in practice.
Suspect List
Once we have worked together to identify the target personas of your ideal customer base, we will identify and source an initial block of contact details for the audience that will feature in our campaign outreach. Those contacts are added into the ‘top of the funnel’ to begin receiving outreach through our agreed forms of marketing or sales activity.
Until we know anything about this audience, they’re considered as ‘suspects‘. At this stage of the process, we do not yet know enough about them to sell intelligently and with any strength of qualification, so our primary focus during this phase of engagement is to make contact, build a profile of each suspect organisation and generate some awareness of your brand.
It is always perfectly possible that we will have the right timing and message during this first phase of outreach, in which case, we will qualify and line up further sales engagement for you with the prospective customer.
Suspect to Prospect
Through numerous engagements and rapport building, it will become more likely to acquire profiling answers and intelligence. Such information permits us the ability to qualify suspect organisations as target prospects – confirming that they meet the target persona criteria; and having identified future potential value in a business relationship, confirm the organisation worthwhile of receiving repeat marketing & sales energy (or not!).
Now being able to consider these targets as ‘prospects‘, we are afforded the luxury of being able to silo the contact into further more tailored messages, at intelligently timed intervals.
Pipelining
With prospect engagements so often being based on a timely approach, within the ongoing campaigning efforts, we collect insights that shine a light on a more appropriate future timeframe to re-engage with each target contact.
Ongoing campaign activities will still continue to nurture the prospect’s interest and maintain brand awareness ahead of the noted pipeline engagement date.
Campaigning
To generate awareness, share education, and to attract & nurture interest, we deploy a number of marketing mediums all built around a single campaign theme.
Once that campaign has run its course – we progress target prospects onto the next campaign in the series. Keeping communication fresh and relevant helps to ensure the avoidance of prospects suffering from fatigue in the marketing message.
Qualification & Handover
As potential opportunities surface from our ongoing campaign efforts, our team will qualify the scope, budget, timeframe and other vital factors to the best of our ability.
Prospect contacts will then be booked in for an appointment date/time (whether face to face, a video call or a phone call), the details checked and then handed over by our team for your further engagement.
