Wingman is a full-service sales, marketing & digital agency; delivering the complete outsourced marketing, creative & business development function to bolt-on to your technology or professional services business.
We combine turn-key marketing campaigns, with beautifully creative brand design & digital services.
Unlike a general agency, we understand and convert otherwise industry-specific technical language into marketing messaging your prospects would understand. Our team were born and bred in technical sales and marketing roles – giving us a keen edge as your specialist marketing partner.
A full-house of sales, creative & digital Wingmen, ready to fly alongside you in developing your business.
Tailored marketing messages delivered directly at your target profile prospective customers, to create awareness, build engagement and generate tangible business opportunities.
We have years of credible experience working in the trenches in sales & marketing of rapid-growth technical and professional service companies.
We deliver campaigns on a global scale - supporting clients in the UK, North America, EMEA and Asia-Pac.
Many creatives live on cloudnine & operate without reasonable commercial awareness. Not us.
One size does not fit all, which is why we take our expertise & insights and tailor it to your business.
At Wingman we know and love the complex. We distil technical language into tangible marketing messages for you.
In an ever-changing world of legal data compliance, we pride ourselves in delivering GDPR complaint campaigns & projects.
How can I keep nurturing interest of my pipeline? Multi-touch marketing campaign activities Unless you’re incredibly lucky with the timing of your first touchpoint… a multitude of contacts points is often necessary to build interest & convert new business. To ensure your brand stands apart...
How do I curate a list of perfect fit prospects? So, here’s how to get a data driven methodology into practice… Build your audience, not just the market vertical or geography they fall into, but specifically who are they? • Firstly, think of your target...
In such a digitised world, why is the human touch still so vital to the sales process? A winning combination I believe (that for most, but not all unless your platform is really commoditised off-the-shelf that sales automates itself!), that sales and marketing should no...
Following on from a talk we gave last month at SaaStock’sfirst online event, I thought that I should share the insights given in my talk through a mini-series of content, for anyone that’s interested! Where do I even begin? The marketing landscape today With the...
Don’t leave it down to your prospect to get back to you. They might be keen as mustard, but if they’re busy and get distracted by a mountain of other stuff that goes on in their business, they may forget to get back to you....
When a prospect compares your proposal to their current pricing, they feel they are comparing apples with apples. But, that’s often not the case! It is all about how your pricing structure works in comparison to their existing supplier’s model. If you, like most in...
The face-to-face meeting, (or perhaps video call in this new socially distant climate!), has to be spot on. Not only to work for you and your sales process, but to give the best impression to the people who’s business you want to win. So, what’s...
Rinse & repeat! Why go to all of that effort of cultivating a list of target prospects, profiling them and setting them on your conveyor belt of marketing activity, to then let the juice run out. They’ll simply go cold, forget you exist and when...
There’s no point in going to all that marketing effort if you’re not going to follow it up. Even for technology businesses, the human touch goes an awful long way in cultivating new business. There’s no other way to build a rapport, qualify a prospect,...
Selling without selling is the new art of wooing potential customers. As the famous book, ‘The Go-Giver’, lays out, it is best to give away education and insight to potential customers to eventually win their business. So how do I go about doing that? It...
We swear by a ‘data driven marketing’ methodology. But, what does that mean? As business owners & managers we have all identified what our best customer looks like – where they are based, how big they are and what industries they are in; so why...
No doubt your customers will be raving about your service, helping them continue to work efficiently and securely in recent weeks. However, it is likely that some of your competitors won’t be able to say the same. The current climate poses reasonable potential opportunity for...
Can I keep marketing my business during the Coronavirus pandemic? With an awful lot going on in everyone’s minds during these uncertain times, “is it wrong to continue to market and promote my services during COVID-19” – you might have asked yourself? Most of us...
The Whitepaper Welcome, if you’re looking for inside knowledge into the MSP world… you’re at the right place! Our recently released Whitepaper is full of the facts, figures and opinions on the marketing of IT Support & Cyber Security; and the strategy you need to...
Everyone does it. Everyone makes judgements about other people, even if they try not to. Maybe it’s the way they look, where they are from, what they are wearing or even the way they walked into the room. Everybody makes judgements; but more often than...
Similarly to selling other relationship-based services, the sales & marketing process for Managed Service Providers (MSPs) is a challenging and lengthy one. MSPs have typically grown steadily over many years to a comfortable level; often through organic growth by referrals and the odd inbound enquiry when...
I have been working in the industry for over 10 years now; and in that time have only ever really seen a small handful of Managed Service Providers operate their marketing with a distinct brand, message and USPs tailored to the market they’re trying to...
A lot of MSPs don’t value marketing, full stop. Let alone the value of investing in enough of a marketing mix. In this highly competitive market you can’t afford to sit back and wait for those referrals to come in — that will take far too long!...
As with any form of marketing, digital marketing is essentially all about people — about identifying and connecting with the type of people most likely to be experiencing the IT challenges that your MSP business can resolve. It’s about staying on their radar and covering as many...
B2B email marketing is very direct: it can be very effective or just downright annoying, (hopefully not ours!) Whatever your views, it’s generally agreed that the coming General Data Protection Regulations will affect how we market our businesses in some way. To what extent GDPR...
