How can I keep nurturing interest of my pipeline? Multi-touch marketing campaign activities Unless you’re incredibly lucky with the timing of your first touchpoint… a multitude of contacts points is often necessary to build interest & convert new business. To ensure your brand stands apart & remains...
How do I curate a list of perfect fit prospects? So, here’s how to get a data driven methodology into practice… Build your audience, not just the market vertical or geography they fall into, but specifically who are they? • Firstly, think of your target market – draw out...
In such a digitised world, why is the human touch still so vital to the sales process? A winning combination I believe (that for most, but not all unless your platform is really commoditised off-the-shelf that sales automates itself!), that sales and marketing should no longer be...
Following on from a talk we gave last month at SaaStock’sfirst online event, I thought that I should share the insights given in my talk through a mini-series of content, for anyone that’s interested! Where do I even begin? The marketing landscape today With the rush to get...