How to make tech interesting to non-tech buyers
In our previous articles we explored what prospective buyers want to hear and how your messaging should be relevant.
Its predominantly through education, education and education that you and your business can add value to this type of potential client. Recognising problems that they have yet to identify, simplifying complex issues into simplified solutions and where possible detailing any cost and time savings that implementation brings.
In some instances, there is a need to sell twice, with cyber security for example many businesses still don’t take the protection of their digital footprint seriously, forcing MSPs like yourselves to first convince clients of the real threat, the value of investing in tackling that threat, and then why to take on your product or service.
Tailored education is one of the best ways to guide people through the process, but only if you are able to demonstrate how you do that in words and terms that they will understand. If the education is relevant to them and their business they will understand appreciate and value your input. Of course, to provide a meaningful solution you must first identify and establish exactly what the problem is and its impact and effects.
Why is there a problem and what impact is it having on the business?
What are the implications of doing nothing?
What are the benefits of doing something?
What solutions are available? Is there more than one way to solve the problem?
What examples do you have of helping clients out in a similar way. What benefits were shown etc?
In essence what can you offer?
If it’s not been said before make sure you end your education pieces with a call to action. Make it clear how your prospective clients can communicate with you and how any initial contact should be made. Thank you for reading, we hope the information in this article has been enlightening and helpful. If you are an MSP and are looking to grow, we would love to help.
In need of your MSP Marketing Wingman?
Thanks for reading our article. If you are considering the next steps for the growth strategy of your MSP and need an expert partner to help you with your sales and/or marketing, look no further. Wingman have been around the industry for years; we understand what makes an MSP tick and can differentiate you and your message in front of your very own marketing audience.