Wingman is a multi-disciplined outsource agency, providing Accountants with sales, marketing and digital services from years of front-line experience in professional services.
We utilise our years of technical sales & marketing experience to drive forward the growth of Accountants and accounting businesses.
Partnering with an agency that understands your business, your services and your customers is absolutely fundamental to ensure the success of any sales and marketing activity.
Wingman is born out of years of front-line professional services sector experience, which allow us to be a little different. We’re proud to take our expertise and use it to fuel the success of our client’s campaigns.
Our industry insight not only saves our client’s time and resources, but provides unrivalled insight into the best methodology and strategy to drive growth.
We operate a comprehensive full-house of services to suit the needs of any growth-hungry Accountancy businesses.
Gone are the days of simply lifting the phone & generating interest immediately – the world of professional services is ever more competitive and complex. So, unlike many of our competitor agencies, we not only understand & hold hands-on experience in delivering business to business campaigns focused on the delivery of professional services; we continually evolve our client’s campaigns by using our industry insights to improve results.
We don’t operate campaigns blindly, that’s why we take a joined-up, strategised approach to our campaign operation. Our focus is on three key pillars – brand, attraction & engagement and nurturing.
Tailored marketing messages delivered directly at your target profile prospective customers, to create awareness, build engagement and generate tangible business opportunities.
Strong brand recognition in such a crowded Accountancy market is vital, not only to your success, but survival.
We work to support the enhancement and promotion of your brand to increase awareness & trust. This is an important starting place before investing time & money on either an inbound or outbound marketing campaign.
Attraction & Engagement
Without a structured approach to firstly attracting, then engaging, prospective clients there will be little success from an Accounting marketing campaign.
All of our inbound & outbound Accountant marketing campaigns are built on a set of consistent, thought-out and well timed activities to gain interest, trust and the ultimate sales conversion.
Professional Services sales are often about playing the long-game. Many valuable prospects are in contract, have long-standing relationships or simply aren’t interested at that moment in time.
This is why ongoing pipeline nurturing is absolutely critical beyond the initial attraction and engagement. We build a set of crafted touch points to maintain interest and ensure a strong chance of conversion when the time comes.