Tailored Solicitors sales & marketing

Wingman is a multi-disciplined outsource agency, providing Solicitors and those providing legal services with sales, marketing and digital services from years of front-line experience in professional services.


We utilise our years of technical sales & marketing experience to drive forward the growth of Solicitors and legal services practices.


Outbound Campaigns

We appreciate as an Solicitor, you will often have a very targeted segment of the market you need to be in front of. Our data-driven marketing methodology allows us to laser focus on those specific target customers and direct your message towards only them. Such a focus avoids wasted campaign spend, and maximises return on investment.

Inbound Campaigns

Compete in the digital-space as a thought leader and educator. Drive traffic to your site, then nurture their interest through digital; with impactful social media, to-the-point emails and insightful & engaging blog content.

Digital Services

Stand-out from the bland competition with vibrant & professional branding, a slick website & meaningful collateral that best represents the ethos & values of your legal practice; across both digital and print marketing mediums.

Sales & Marketing Enablement

Do you have an in-house sales / marketing team? Get the best from your resources with cutting-edge tools & workflows to automate administration and provide useful metrics & analytics to run your business.

We understand your business

Industry insight to power your growth

Partnering with an agency that understands your business, your services and your customers is absolutely fundamental to ensure the success of any sales and marketing activity.


Wingman is born out of years of front-line professional services sector experience, which allow us to be a little different. We’re proud to take our expertise and use it to fuel the success of our Solicitor and legal client campaigns.


Our industry insight not only saves our client’s time and resources, but provides unrivalled insight into the best methodology and strategy to drive growth.


Appreciating a Solicitor’s challenges

Timing driven sales engagement

Converting technical language into end-user messaging

Building a credible audience of target customers

Multi-faceted sales engagement process

Calling all Solicitors…

Are you looking to grow?

Our sales & marketing services

We operate a comprehensive full-house of services to suit the needs of any developing Solicitor or legal practice.


Gone are the days of simply lifting the phone & generating interest immediately – the world of technology is ever more competitive and complex. So, unlike many of our competitor agencies, we not only understand & hold hands-on experience in delivering both B2B and B2C campaigns focused on technology; we continually evolve our client’s campaigns by using our industry insights to improve results.


We don’t operate campaigns blindly, that’s why we take a joined-up, strategised  approach to our campaign operation. Our focus is on three key pillars – brandattraction & engagement and nurturing.

Content Marketing

Digital Marketing


Email Marketing

Creative Design

Video Production

Marketing Data

Direct Mail Marketing

On the lookout for Solicitor sales and marketing services to help you grow?
We’d love to offer you a free consultancy call.
Get in touch with us today.

Our campaign methodology

Tailored marketing messages delivered directly at your target profile prospective customers, to create awareness, build engagement and generate tangible business opportunities.

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Strong brand recognition in such a crowded legal services market is vital, not only to your success, but survival.


We work to support the enhancement and promotion of your brand to increase awareness & trust. This is an important starting place before investing time & money on either an inbound or outbound Solicitor marketing campaign.

Attraction & Engagement

Without a structured approach to firstly attracting, then engaging, prospective clients there will be little success from a Solicitor marketing campaign.


All of our inbound & outbound legal service marketing campaigns are built on a set of consistent, thought-out and well timed activities to gain interest, trust and the ultimate sales conversion.


Technology sales, particularly for Solicitors, is often about playing the long-game. Many valuable prospects are in a retainer, have long-standing relationships or simply aren’t interested at that moment in time.


This is why ongoing pipeline nurturing is absolutely critical for Solicitors beyond the initial attraction and engagement. We build a set of crafted touch points to maintain interest and ensure a strong chance of conversion when the time comes.

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    1. Onboarding & Setup

  • Data Image

    2. Data Profiling

  • Content Image

    3. Messaging & Creative

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    4. Multi-Touch Activity

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    5. Report & Enhance

Our service breakdown

Digital Marketing - Web Development, SEO, PPC & Social Media

To ensure the success of any Solicitor sales & marketing campaign, you need to start with a credible brand presence online. Whenever considering the purchase of any product or service, we’re all guilty of visiting the company’s website and social media to vet them. You could be the best in the business, but if your website doesn’t stack-up, you’ll be cast aside by prospective customers.

To excel above & beyond this challenge, we support Managed Service Providers with anything & everything that’s required to develop a sharp and engaging web presence – from graphics & layout to compelling content.

Further to building responsive & fast websites; ongoing support and management is delivered to not only maintain compliance to Google’s SEO best practice, but ensure your website is secure and functional.

Our Google certified team also help clients have the cutting-edge against their competition, with content, monitoring & maintenance provided to support both organic SEO rankings and PPC (Pay Per Click) campaigns.


Even in the MSP space, people still buy from people. Nothing beats a human conversation to educate, answer questions and demonstrate the true value of your service compared to their incumbent MSP.

Want to ensure your product/service gets in front of your perfect-fit buyers? To ensure your campaign stands out above the competition and secures tangible sales opportunities, we start telemarketing campaigns with the sourcing of quality, well targeted data. Focused by specific geographies, size, industry and type of decision maker contact.

We then conduct a well structured campaign of telemarketing activity to build rapport, collect information, demonstrate value and progress opportunities to the point of closing a sale or to an appointment booked by us on your behalf.

Unlike our competition, we combine the power of highly tailored & personalised email communication alongside our calling activity. From our CRM, emails specific to the outcome of each and every call are sent to the prospect – maintaining consistency and professionalism, meanwhile increasing brand awareness & exposure with your target market.

Video Marketing

In the digital age, nothing says it better than a snappy video and no one sells it better than a fanatical customer. So why not combine the two?

We direct, record, edit and produce quality video content for use across your website and critically within Solicitor lead-generation & lead-nurturing campaigns.

Our well structured approach centres around a face-to-face interview style testimonial, collecting answers to pre-scripted questions formed off camera. This format avoids hours & hours of editing – ensuring we can provide a rapid turnaround on each video we produce.

Enhance your sales & marketing campaigns with the power of amazing video content, professionally created, but at the fraction of the cost of traditional video production.

Creative Design & Copywriting

To support the demand for quality, professional marketing collateral for print, digital and web; we provide you with a creative design service.

We pride ourselves on being able to capture your Solicitor brand, tone and imagery in any new piece of design work we undertake. Fresh ideas and bold statements, supported by an appreciation and consideration for your core brand theme.

For any piece of design work, there is usually a need for quality content too. You’re in luck! We’re also copywriters, specialising in technical products & services – writing for both technical and non-technical audiences.

Much of our content work involves toning down the technical language used by many top-level vendors, converting it into engaging commercially-focused copy.

Email Marketing

Emails are annoying aren’t they? But they’re still a critical part of the success of any Solicitor sales & marketing campaign.

We’re strong believers in highly personalised and tailored content to each & every prospect you want to reach. If it’s not relevant, it’ll get ignored. If it even reaches their mailbox in the first place!

We produce and deliver well cadenced email campaigns with engaging content that provides the reader with comfort you’re the subject matter expert not only in your field, but in their particular line of business or industry.

Direct Mail Marketing

Just like fashion & hair styles, marketing moves in cycles too! The trusted old techniques, perhaps considered old hat and useless by many digital marketing purists, are coming back into fashion and generating much needed brand exposure with your prospective customers.

Aimed at well tailored & targeted data; we design, write, print, prepare and post quality & engaging direct mail content.

You may be surprised how cheap it is too! Operating direct mail campaigns at such large scale, permits us access to Royal Mail delivery rates far more cost effective than buying a book of stamps.

GDPR-Compliant Marketing Data

Need to get your message heard by the right audience? You need accurate, well-targeted marketing data lists to fuel a successful outcome from your next Solicitor marketing campaign.

We source, research, clean and profile marketing data to meet a vast array of campaign demands.

To kick your next sales or marketing campaign off to the right start, you can rely upon our GDPR-compliant data lists to get your message in front of the right target personas.

Find out more today

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