Tailored marketing for SaaS

Wingman is a multi-disciplined outsource agency, providing SaaS marketing, sales and digital services from years of front-line experience.


We utilise our years of technical sales & marketing experience to drive forward the growth of SaaS (Software-as-a-Service) companies.


Outbound Campaigns

We’re big advocates of data-driven marketing. We identify who are the right prospects for you, then engage & nurture them via ‘traditional’ marketing mediums; such as, direct mail, email and telemarketing.

Inbound Campaigns

Compete in the digital-space as a thought leader and educator. Drive traffic to your site, then nurture their interest through digital; with impactful social media, to-the-point emails and insightful & engaging blog content.

Digital Services

Stand-out from the bland competition with vibrant & professional branding, a slick website & meaningful collateral that best represents your ethos & values; across both digital and print marketing mediums.

Sales & Marketing Enablement

Do you have an in-house sales / marketing team? Get the best from your resources with cutting-edge tools & workflows to automate administration and provide useful metrics & analytics to run your business.

We understand your business

Industry insight to power your growth

Partnering with an agency that understands your business, your services and your customers is absolutely fundamental to ensure the success of any sales and marketing activity.


Wingman are a little different to other agencies – not only are we born out of years working on the front-line within the sector, we also remain plugged-in to supporting the wider SaaS community; being incredibly proud to be affiliated with some of the community’s leading networks, including SaaStock.


Our industry insight not only saves our client’s time and resources, but provides unrivalled insight into the best methodology and strategy to drive growth.


Appreciating the challenges in SaaS

A competitive, complex marketplace

Needing to communicate specific value & benefits to the customer

Building a quality target audience to engage & pipeline

A commoditised, but technical sales process

Calling all SaaS companies…

Are you looking to grow?

Our SaaS marketing & sales services

We operate a comprehensive full-house of services to suit the needs of any growth-hungry SaaS firms.


Gone are the days of simply lifting the phone & generating interest immediately – the world of technology is ever more competitive and complex. So, unlike many of our competitor agencies, we not only understand & hold hands-on experience in delivering B2B campaigns focused on technology; we continually evolve our client’s campaigns by using our industry insights to improve results.


We don’t operate campaigns blindly, that’s why we take a joined-up, strategised  approach to our campaign operation. Our focus is on three winning SaaS Marketing pillars – brandattraction & engagement and nurturing.

Content Marketing

Digital Marketing


Email Marketing

Creative Design

Video Production

Marketing Data

Direct Mail Marketing

On the lookout for SaaS marketing, sales or digital services?
We’d love to offer you a free consultancy call.
Get in touch with us today.

Our SaaS marketing campaign methodology

Tailored marketing messages delivered directly at your target profile prospective customers, to create awareness, build engagement and generate tangible business opportunities.

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Strong brand recognition in such a crowded market is vital, not only to your success, but survival.


We work to support the enhancement and promotion of your brand to increase awareness & trust. This is an important starting place before investing time & money on either an inbound or outbound marketing campaign.


Everything starts with discovering, building, engaging and profiling an audience. Without a tailored audience, how do you know the right people are listening to your marketing messages?


We work with you to identify the best-fit target prospect personas. Acquire the data. Conduct research and gather intelligence, which will form a pipeline of prospects for your SaaS sales & marketing activity.


What messages best resonate with your potential buyers? Here’s a clue… it won’t be tech.


Considerable research and ground work is required to build campaign messages that will best resonate with your buyers, while ensuring you stand head and shoulders above your competition. Only by getting under the skin of your target audience, can you see that your SaaS marketing messages speak their language.


We bring together a wide-variety of marketing & sales mediums to best reach out and nurture your target audience from suspect > prospect > lead.


A well-timed cadence of ‘multi-touch campaign activities’ are absolutely fundamental to securing success from what is often a game of playing the combination of ‘right message, right time, right place’.

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    1. Onboarding & Setup

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    2. Data Profiling

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    3. Messaging & Creative

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    4. Multi-Touch Activity

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    5. Report & Enhance

Our service breakdown

Digital Marketing - Web Development, SEO, PPC & Social Media

To ensure the success of any sales & marketing campaign, you need to start with a credible brand presence online. Whenever considering the purchase of any product or service, we’re all guilty of visiting the company’s website and social media to vet them. You could be the best in the business, but if your website doesn’t stack-up, you’ll be cast aside by prospective customers.

To excel above & beyond this challenge, we support our clients with anything & everything that’s required to develop a sharp and engaging web presence – from graphics & layout to compelling content.

Further to building responsive & fast websites; ongoing support and management is delivered to not only maintain compliance to Google’s SEO best practice, but ensure your website is secure and functional.

Our Google certified team also help clients have the cutting-edge against their competition, with content, monitoring & maintenance provided to support both organic SEO rankings and PPC (Pay Per Click) campaigns.


Even in the technology space, people still buy from people. Nothing beats a human conversation to educate, answer questions and demonstrate the value of a technical product, and even more so with a technical service.

Want to ensure your product/service gets in front of your perfect-fit buyers? To ensure your campaign stands out above the competition and secures tangible sales opportunities, we start telemarketing campaigns with the sourcing of quality, well targeted data. Focused by specific geographies, size, industry and type of decision maker contact.

We then conduct a well structured campaign of telemarketing activity to build rapport, collect information, demonstrate value and progress opportunities to the point of closing a sale or to an appointment booked by us on your behalf.

Unlike our competition, we combine the power of highly tailored & personalised email communication alongside our calling activity. From our CRM, emails specific to the outcome of each and every call are sent to the prospect – maintaining consistency and professionalism, meanwhile increasing brand awareness & exposure with your target market.

Video Marketing

In the digital age, nothing says it better than a snappy video and no one sells it better than a fanatical customer. So why not combine the two?

We direct, record, edit and produce quality video content for use across your website and critically within lead-generation & lead-nurturing campaigns.

Our well structured approach centres around a face-to-face interview style testimonial, collecting answers to pre-scripted questions formed off camera. This format avoids hours & hours of editing – ensuring we can provide a rapid turnaround on each video we produce.

Enhance your sales & marketing campaigns with the power of amazing video content, professionally created, but at the fraction of the cost of traditional video production.

Email Marketing

Emails are annoying aren’t they? But they’re still a critical part of the success of any sales & marketing campaign.

We’re strong believers in highly personalised and tailored content to each & every prospect you want to reach. If it’s not relevant, it’ll get ignored. If it even reaches their mailbox in the first place!

We produce and deliver well cadenced email campaigns with engaging content that provides the reader with comfort you’re the subject matter expert not only in your field, but in their particular line of business or industry.

Creative Design & Copywriting

To support the demand for quality, professional marketing collateral for print, digital and web; we provide you with a creative design service.

We pride ourselves on being able to capture your brand, tone and imagery in any new piece of design work we undertake. Fresh ideas and bold statements, supported by an appreciation and consideration for your core brand theme.

For any piece of design work, there is usually a need for quality content too. You’re in luck! We’re also copywriters, specialising in technical products & services – writing for both technical and non-technical audiences.

Much of our content work involves toning down the technical language used by many top-level vendors, converting it into engaging commercially-focused copy.

Direct Mail Marketing

Just like fashion & hair styles, marketing moves in cycles too! The trusted old techniques, perhaps considered old hat and useless by many digital marketing purists, are coming back into fashion and generating much needed brand exposure with your prospective customers.

Aimed at well tailored & targeted data; we design, write, print, prepare and post quality & engaging direct mail content.

You may be surprised how cheap it is too! Operating direct mail campaigns at such large scale, permits us access to Royal Mail delivery rates far more cost effective than buying a book of stamps.

GDPR-Compliant Marketing Data

Need to get your message heard by the right audience? You need accurate, well-targeted marketing data lists to fuel a successful outcome from your next campaign.

We source, research, clean and profile marketing data to meet a vast array of campaign demands.

To kick your next sales or marketing campaign off to the right start, you can rely upon our GDPR-compliant data lists to get your message in front of the right target personas.

Find out more today

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