21 Jun Nurturing is the key
Rinse & repeat!
Why go to all of that effort of cultivating a list of target prospects, profiling them and setting them on your conveyor belt of marketing activity, to then let the juice run out. They’ll simply go cold, forget you exist and when a need arises down the line they’ll go to your competition.
Don’t limit yourself by beating that same drum – message #1 might have not resonated with most prospects, but message #2 or message #3 might be the winner! Different messages at different times will increase your chances of finding the right avenue to opening up a prospects intrigue.
Consistency is key.
1. Reinvent your message – to ensure you don’t bore your prospects and have them looking unfavorably on your brand, and ultimately unsubscribing from your emails, continue to flex those creative muscles by changing the theme of your marketing messages every few weeks
2. Segment your data – as your list grows and the level of insight you hold on prospects improves, you’d be best to chop-up your marketing list into geographic, industry vertical or size horizontal chunks
3. Tailor your message – with segmented lists of prospects, you should adapt your message & tone to best suit that pool. The ‘closer to home’ your message is to their pain points and desires, the better
4. Continue following-up – keep on the phones! Ensure that each campaign message you put out is followed-up, there’s no better way to collect feedback & see what’s working
Scratching your head?
We’d love to help. We spend all day every day supporting technology service businesses with their sales & marketing challenges – from writing copy and designing artwork to engaging prospects.
If you are an MSP, ISP, SaaS provider or distributor, and if you are considering some support to maintain the pace of your sales & marketing activity, please book in some time with us for a chat.