I am looking to...
Content & Digital Marketing
Why is Content Marketing important?
Education and story telling is not only crucial to the success of the sales process, but is pivitol in standing yourself apart as the go-to subject matter expert.
What can Wingman provide me with?
The productised all done for you packages listed below, provide all of the components you need to create and share educational end-user focused content, which is formed around the prospects’ operational, commercial and compliance challenges; ahead of traditional IT-focused messaging.
The focus of our writing is to showcase that by opting to blend-in the right technology, a business can achieve the drivers they need that solve the common (or uncommon!) challenges that they face each and every day.
We take care of the campaign message, unique content production and publication - driving the process from end-to-end for you. Or, if you have a message or strategy that you want us to execute for you, we'll take your lead and deliver the content as directed.
*Rolling quarterly commitment with monthly payments by card / direct debit.
The listed pricing covers our complete 'all done for you' service, with Wingman selecting the campaign messages.
If you have your own message or want to be involved in the strategy, a modest supplement applies to the listed pricing.
Landing pages, content, SEO, PPC and Sponsored Ads to compete online.
Be found by your target audience.
Rolling quarterly commitment with monthly payments by card / direct debit.
Without an audience, who are you talking to?
Step 1. Need an audience of prospects first?
Unless you already have a qualified audience to plug-in to your sales campaign, it all has to start with acquiring data, followed by research and intelligence gathering to build value in your focused audience.
Available from just £9.00 / per prospect.
We will help identify the scale and demographics of your local addressable market – understanding the potential opportunity available to you, will help shape your strategy and growth forecasts.
We source target organisations and contacts that fit your persona – free of any licensing restrictions. The data is yours for ongoing use without any limits.
To add value and build a pipeline, we engage these suspect organisations to profile them – acquiring intelligence centred on a number of key profiling questions and qualification criteria developed with you.
We engage these targets by phone to build a rapport and spot opportunities for further engagement and follow-up in the pipeline.
Step 2. Have an audience ready to go?
Telemarketing Sales Campaign.
If you have an audience and pipeline raring to go – or we have already built one for you – we can get going with sales activity to keep that pipeline nurtured and cream-off the opportunities when the message strikes or the timing falls right.
We run multiple contacts attempts with your audience to reach the desired contacts, further the rapport, and continue to drive to spot pain and opportunities. Booking appointments / scheduling webinars or arranging meetings where possible.
We automatically trigger follow-up template emails from our CRM, tailored to the outcome of each phone call. Emails, which we can track and follow-up to keep prospects engaged.
To keep you abreast and plugged-in to the campaign progress, we provide you with access to our flagship CRM platform, RADAR, (developed by ourselves inhouse!).
Without a message, what are you saying?
Know what you should be saying, when and how to say it.
We get under the skin of your business – map out your ethos, values and processes, while also exploring the customers you serve and the value you bring them; to identify what makes you unique.
We will then conduct research and study the best go-to-market strategy. This exercise helps form your marketing messages that are best shaped to the intended target audience.
Story telling is important, which is why we will acquire, write and design three case studies that can be used to rocket fuel your campaign activity.
We will handover to you the framework messages and strategy to you should look to implement in your marketing campaigns (whether with Wingman as your partner or not).
All for only...
A beautifully creative, SEO compliant, web presence.
A cutting-edge personalised theme, built within the familiar WordPress environment for easy ongoing edits and management into the future.
All of the copywriting for the website taken care of for you, which is both technically-sound and commercially savvy to engage your non-technical buyers.
All of our websites are built with SEO in-mind, so they are always compliant to Google’s rules and best practices from the ground-up.
All from only...
£125 / month.
Over a 12-month commitment with monthly payments. Hosting included.
When taken alongside one of our Content Marketing packages.
A logo and brand image that best represents who you are.
We get under the skin of your business – map out your ethos, values and processes, which will help us understand the brand name, image and colors that suit your business the best.
Initially we’ll present a few test logo and brand options to see the best fit across font typefaces, hero icons, colours and associated styling.
We will then complete the brand handover to you with a mini set of brand guidelines that showcase your colour palette, font typefaces, icons, imagery and logo.
To complete the new brand image, we will build an 6-8 page service brochure for use in print or PDF form to guide and educate prospects on your service proposition.
All for only...
Monthly options available (if taken alongside a Website Builder service).