What We Do

Wingman is an agency providing outsourced marketing & business development services, which are tailored specifically to technology businesses.

We utilise our years of technical sales & marketing experience, gained in the front-line of the technology service space, to advance the growth of our clients.

 

We are a full-service agency – delivering the breadth of outsourced marketing department services, including; inbound & outbound campaigns along with digital & creative services, all from our talented team.

Telemarketing

Profile, engage & nurture target prospects by phone.

Email Marketing

Attract & nurture prospects with engaging email content.

Content

Rich, creative content for blogs, social media & collateral.

Creative Design

Illustration & graphic design for any digital or print need.

Direct Mail

End-to-end from design & print to distribution & follow-ups.

Web Development

Beautiful, SEO-compliant website development.

Complete Campaigns

Full multi-touch campaign delivery.

Social Engagement

Build brand recognition by directly engaging prospects.

Looking for a hands-on Outsourced Marketing Partner?

Your Wingman has landed…

Our sales & marketing services

We operate a comprehensive full-house of services to suit the needs of any developing technology business.

 

Gone are the days of simply lifting the phone & generating interest immediately – the world of technology is ever more competitive and complex. So, unlike many of our competitor agencies, we not only understand & hold hands-on experience in delivering both B2B & B2C campaigns focused on technology; we continually evolve our client’s campaigns by using our industry insights to improve results.

 

We don’t operate campaigns blindly, that’s why we take a joined-up, strategised  approach to our campaign operation. Our focus is on three key pillars – brandattraction & engagement and nurturing.

Outbound Campaigns

We’re big advocates of data-driven marketing. We identify who are the right prospects for you, then engage & nurture them via ‘traditional’ marketing mediums; such as, direct mail, email and telemarketing.

Inbound Campaigns

Compete in the digital-space as a thought leader and educator. Drive traffic to your site, then nurture their interest through digital; with impactful social media, to-the-point emails and insightful & engaging blog content.

Digital Services

Stand-out from the bland competition with vibrant & professional branding, a slick website & meaningful collateral that best represents your ethos & values; across both digital and print marketing mediums.

Sales & Marketing Enablement

Do you have an in-house sales / marketing team? Get the best from your resources with cutting-edge tools & workflows to automate administration and provide useful metrics & analytics to run your business.

Our campaign methodology

Brand

Strong brand recognition in such a crowded market is vital, not only to your success, but survival.

 

We work to support the enhancement and promotion of your brand to increase awareness & trust. This is an important starting place before investing time & money on either an inbound or outbound marketing campaign.

Attraction & Engagement

Without a structured approach to firstly attracting, then engaging, prospective clients there will be little success from a campaign.

 

All of our inbound & outbound marketing campaigns are built on a set of consistent, thought-out and well timed activities to gain interest, trust and the ultimate sales conversion.

Nurturing

Technology sales are often about playing the long-game. Many valuable prospects are in contract, have long-standing relationships or simply aren’t interested at that moment in time.

 

This is why ongoing pipeline nurturing is absolutely critical beyond the initial attraction and engagement. We build a set of crafted touch points to maintain interest and ensure a strong chance of conversion when the time comes.

What are the individual services?

Digital Marketing - Web Development, SEO, PPC & Social Media

To ensure the success of any sales & marketing campaign, you need to start with a credible brand presence online. Whenever considering the purchase of any product or service, we’re all guilty of visiting the company’s website and social media to vet them. You could be the best in the business, but if your website doesn’t stack-up, you’ll be cast aside by prospective customers.

To excel above & beyond this challenge, we support our clients with anything & everything that’s required to develop a sharp and engaging web presence – from graphics & layout to compelling content.

Further to building responsive & fast websites; ongoing support and management is delivered to not only maintain compliance to Google’s SEO best practice, but ensure your website is secure and functional.

Our Google certified team also help clients have the cutting-edge against their competition, with content, monitoring & maintenance provided to support both organic SEO rankings and PPC (Pay Per Click) campaigns.

Telemarketing

Even in the technology space, people still buy from people. Nothing beats a human conversation to educate, answer questions and demonstrate the value of a technical product, and even more so with a technical service.

Want to ensure your product/service gets in front of your perfect-fit buyers? To ensure your campaign stands out above the competition and secures tangible sales opportunities, we start telemarketing campaigns with the sourcing of quality, well targeted data. Focused by specific geographies, size, industry and type of decision maker contact.

We then conduct a well structured campaign of telemarketing activity to build rapport, collect information, demonstrate value and progress opportunities to the point of closing a sale or to an appointment booked by us on your behalf.

Unlike our competition, we combine the power of highly tailored & personalised email communication alongside our calling activity. From our CRM, emails specific to the outcome of each and every call are sent to the prospect – maintaining consistency and professionalism, meanwhile increasing brand awareness & exposure with your target market.

Video Marketing

In the digital age, nothing says it better than a snappy video and no one sells it better than a fanatical customer. So why not combine the two?

We direct, record, edit and produce quality video content for use across your website and critically within lead-generation & lead-nurturing campaigns.

Our well structured approach centres around a face-to-face interview style testimonial, collecting answers to pre-scripted questions formed off camera. This format avoids hours & hours of editing – ensuring we can provide a rapid turnaround on each video we produce.

Enhance your sales & marketing campaigns with the power of amazing video content, professionally created, but at the fraction of the cost of traditional video production.

Email Marketing

Emails are annoying aren’t they? But they’re still a critical part of the success of any sales & marketing campaign.

We’re strong believers in highly personalised and tailored content to each & every prospect you want to reach. If it’s not relevant, it’ll get ignored. If it even reaches their mailbox in the first place!

We produce and deliver well cadenced email campaigns with engaging content that provides the reader with comfort you’re the subject matter expert not only in your field, but in their particular line of business or industry.

Creative Design & Copywriting

To support the demand for quality, professional marketing collateral for print, digital and web; we provide you with a creative design service.

We pride ourselves on being able to capture your brand, tone and imagery in any new piece of design work we undertake. Fresh ideas and bold statements, supported by an appreciation and consideration for your core brand theme.

For any piece of design work, there is usually a need for quality content too. You’re in luck! We’re also copywriters, specialising in technical products & services – writing for both technical and non-technical audiences.

Much of our content work involves toning down the technical language used by many top-level vendors, converting it into engaging commercially-focused copy.

Direct Mail Marketing

Just like fashion & hair styles, marketing moves in cycles too! The trusted old techniques, perhaps considered old hat and useless by many digital marketing purists, are coming back into fashion and generating much needed brand exposure with your prospective customers.

Aimed at well tailored & targeted data; we design, write, print, prepare and post quality & engaging direct mail content.

You may be surprised how cheap it is too! Operating direct mail campaigns at such large scale, permits us access to Royal Mail delivery rates far more cost effective than buying a book of stamps.

Book a call with us today…

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